Think is IBM’s flagship event for senior business and technology leaders and takes place each May. This event attracts over 5,000 attendees and requires year-round planning. Each year, I worked on our wayfinding, brand moments, digital signage, badge, and merchandise workstreams.

Wayfinding and Environmental Design












Animated Digital Signage





Badges





Merchandise









Senior Designer: Courtney Bancone
Associate Creative Director: Jessica Edmiston
Creative Director: Mia Chubarova, Rodica Simon, Matthew Calkins
Associate Creative Director: Jessica Edmiston
Creative Director: Mia Chubarova, Rodica Simon, Matthew Calkins